Measuring Twitter’s Impact

16May08

When talking about companies & communicators jumping into social media, I’ve told (warned?) people that social media efforts should not be measured solely by the number of people who see the campaign. Social media is about building community. Yes, that means that you need a number of people to be part of that community. But […]

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Tags: 2008PLAYERS, comcastcares, community, GMblogs, hrblock, impact, measurement, PGA Tour, Red Sox, RichardatDell, SouthwestAir, Twitter