Don’t Kill Your Community Before It Starts

01Oct08

Earlier today, I participated in a webinar called “Community Killers”. It was presented by Miles Sims of Small World Labs. Miles gave some advice on what Small World Labs sees as choices that can lead to destroying, or at least hampering the success, of online communities.  Below are the four ‘community killers’ and some thoughts [...]

Filed under: Social Media links, community   |  1 Comment
Tags: building, community, conversation, marketing, measurement, objectives, Social Media links, tips

Measuring Twitter’s Impact

16May08

When talking about companies & communicators jumping into social media, I’ve told (warned?) people that social media efforts should not be measured solely by the number of people who see the campaign. Social media is about building community. Yes, that means that you need a number of people to be part of that community. But [...]

Filed under: Social Media links, Work   |  2 Comments
Tags: 2008PLAYERS, comcastcares, community, GMblogs, hrblock, impact, measurement, PGA Tour, Red Sox, RichardatDell, SouthwestAir, Twitter