I’ve been asked to lead a presentation for the Oregon Capital PRSA group next week, with the intent to introduce Web 2.0, new media tools and how to integrate them, for an audience of 20-30 PR professionals. It’s gut check time for me (creating the presentation while packing for a cross-country move, ouch!), and a good test to make sure I can boil down the basics and explain it to a group who needs this information.
I had to come up with a title (sometimes that’s the hardest part!): “SOCIAL MEDIA and PR 2.0: A 101 Intro What does it really mean and why should you care?” Now, I’m going back through notes from webinars, blog posts, del.icio.us links, conference notes, etc to make sure I can pass along the most important introductory points. I’m trying to remember the first things I learned, the first blogs I subscribed to, the first Twitter peeps I followed. Even though it was only 10 months ago, it seems like much longer! I think it’ll be challenging to not make this overwhelming and leave enough time to answer questions in just a 45 minute presentation.
For those of you that have more experience giving these social media 101 workshops, I pose the question — what works? What resonates with an audience with lots of PR experience, but little-to-no idea how to integrate new tools into a tried and true (old-school) toolbox? Any tips, links and insight you can give will help me enormously. I’ll be blogging more over the next week as I go through putting together this (my first) presentation, so lets start the conversation and see where it goes. Isn’t that what this is all about?
A really big thank you in advance. Really big.