NFL.com announced today the launch of the NFL.com Replay Re-Cutter, in partnership with Adobe Premiere Express. The new tool lets fans edit and remix video highlights of their favorite team, players and plays during the season with photos, graphics, and audio. NFL.com provides all the content, including music tracks you’ll hear in official highlight videos.
Fans can edit, remix, post and share their highlight mixes on the site, and also post links to them off-site through web sharing tools (ie: AddThis). To create a remix or to rank the videos, you have to create a profile. Anyone can watch the videos without logging in.
With the Replay Re-Cutter application, the NFL joins the NBA in letting fans remix highlight videos and share them online.
I spent a little time this afternoon playing around on Replay Re-Cutter. I found it to be a little hard to use at first. The more time you spend with it, the more features you will discover. One of my favorite features is the ability to toggle audio levels for both the soundtrack music and the individual clips. I like to take short shots of sideline or close-up footage to intermix with the highlights. I was pleased that I was able to keep the announcing audio (nat sound) when I wanted and use just the soundtrack at others. It helps keep the video clean (if you want it to be).
You can’t embed re-cut highlight videos (though you can post them bookmark and share on Facebook and other sites no prob), so I can’t put mine on the page. But, if you want to see a short reel on Browns QB (and ex-Oregon State Beaver) Derek Anderson in the first two weeks of the ’08 season, click here.