Great post out this week from Jeremiah Owyang and the Altimeter Group, all about Facebook Page Marketing. Facebook & Facebook users are continuing to evolve and become more sophisticated on the platform, which means that brands who are just getting started with Facebook pages, or are doing the same thing they’ve done for a year or two, need to start playing catch up, and quickly.
I couldn’t embed the report directly into my blog, but here’s a link to 8 Success Criteria For Facebook Page Marketing: Jeremiah’s post (w/ embedded report)
Jeremiah and his team identified 8 criteria to determine success for marketing on Facebook.
- Set Community Expectations
- Provide Cohesive Branding
- Be Up to Date
- Live Authenticity
- Participate in Dialog
- Enable peer-to-peer interactions
- Foster Advocacy (give value & a reason to share)
- Solicit a Call to Action
When I see a list like this, I put my work front and center in my mind while reading through each item, as a way to grade myself. Thankfully, I feel like we’ve been successful at most of these steps, but certainly have room to improve going forward. Some are easier to cross off the list (setting up your expectations, providing consistent branding and updating the page regularly are low hanging fruit), while working your way down the list might require more effort, sweat & tears, and getting others on your team involved to do them well.
Which items on the list do you feel are most important for a brand to do well (even if its easier to do)? What do you find you struggle with the most (either yourself or inside your organization)? For me, it’s 3 & 5 for the first — and 5 & 8 for the second.
Thanks again to Jeremiah, Alan & Christine from Altimeter who published the report and gave me something else to measure myself against.